Officers

RUPERT FRANCISCO, JD

President/CEO

Timely NIL

Rupert Francisco is President of J E Holdings, LLC. -- one of the leading U.S. Asset Protection Firms. His expertise also includes Corporate Formation and Wealth Strategy matters as it relates to Asset Protection. He has substantial experience in Counseling Start-Ups and Mid-size companies. After leaving the practice of law, Rupert founded seven companies, including J E Holdings, LLC., an Asset Protection company (1995), Tenland, Inc. (2001), Timely Entertainment, LLC. (2005) Artist Management. His newest entities are comprised of: CDNP, LLC (2012) Corporate credit; Universal Synergy Group, LLC. (2013) dba FoundFunds.Biz; Dekalb Halsey Entertainment, Inc. (2015), motion picture and television production company; and TimelyNIL.com (2022).

Rupert has been named in Cambridge's, Who's Who of Distinguished Individuals, and Who's Who in Black Los Angeles, 2009 and 2011-12 under the category of Entrepreneurs. He was also a Who's Who in Culver City (2009); He is a member of the UCLA Black Alumni Association; UCLA Law Alumni Association; former Chairman, Culver City Annual MLK Celebration Com., 2012-13 and 2011-12; BOD/ Downtown LA Film Festival, 2008-2014; He received a Special Recognition from Culver City, City Council in 2009. While a California State Assembly Fellow, 1977-78, he was one of the State of California's foremost experts on Crime Victims Compensation legislation. As a result of his work with the Assembly Criminal Justice Committee, he received special recognition from the California State Legislature, Assembly Rules Committee.

He was the first and youngest ever African American attorney to open a law practice in Century City, California (1983). J E Holdings, LLC is the only African-American Asset Protection Firm in the United States. Tenland, Inc. was the first company of its kind in the world.

Formerly the head of litigation; in six years, from 1983–1989, The Law Offices of Rupert Francisco grew from 1 to 3 locations under his leadership. He has been a Business Advisor and Consultant to numerous corporations both in and outside of the Music Industry. He has lectured on Asset Protection, Landlord-Tenant Law, Business Law, and Recording Artists' Contract Negotiations. He is a former undergraduate Adjunct Business Law Instructor.

Mr. Francisco is an Honors graduate of the University of California, Riverside, 1977. Thereafter, he interned in the Office of California Lt. Governor Mervyn Dymally, where he authored the State of California's first seminal study on California's Minority population. This was the first study to predict that California's minority population would eventually become the majority population. (See: "Third World Population in California," 1977, Office of Lieutenant Governor, Institute of Industrial Relations Library, University of California Berkeley). He holds a J.D. from the UCLA School of Law.

FIRSTS: Rupert Francisco was the first undergraduate in the history of the Univ. of California, Riverside, that was allowed to pursue a Master's Degree in Political Science while still an undergraduate. He was the first and youngest ever African American attorney to open a law practice in Century City, California (1983). J E Holdings, LLC is the only African American Asset Protection Firm in the United States. Tenland, Inc. was the first company of its kind in the world.

HONORS and MEMBERSHIPS: Who's Who of Distinguished Individuals, 2011-12; Who's Who in Black Los Angeles (2009) (2011); Who's Who in Culver City (2009); UCLA Black Alumni Association; UCLA Law Alumni Association; Chairman, Culver City Annual MLK Celebration Comm. (2010-2012); Finance Chair, Culver City Annual MLK Celebration Com. (2008-2010); BOD/ Downtown LA Film Festival, (2008-2013); UCR Alumni Association; Special Recognition, Culver City, City Council, 2009. Special Recognition, City of Culver City, MLK Annual Celebration Comm., 2015.

SEMINARS: (partial list) Los Angeles National Black MBA's; Urban Network Music Conference 2006-2012; Minding Your Business; Hollywood Black Film Festival; Vermont-Slauson Economic Development Center., Asset Protection for Music Artists, Internet Radio broadcast (2014); Moderator, Financial Panel, Urban Network Digital Conference, 2016. Featured Speaker, Asset Protection and The Music Business, Podcast, 2017. Featured Speaker, Corporate Credit, Podcast, 2017. Featured Speaker, Asset Protection During Covid-19, The Business Zone Podcast, September 2020.

ALLEN ROSSUM

Exec. Vice President, National Director

Football and Track and Field

Mr. Allen Rossum, Entrepreneur and Philanthropist, retired from the National Football League in 2009 as a cornerback and return specialist. After graduating from Notre Dame in 3 ½ years with majors in Business Administration and Computer Science, he was drafted by the Philadelphia Eagles in the third round of the 1998 NFL Draft.

Rossum played in the NFL for 12 years and was a Pro Bowl selection in 2004 where he was voted captain by his peers. Rossum was one of the most consistent returners in the league during his 12-year career and that consistency put him in the top five of all-time return leaders and he retired second among players in both punt and kickoff return yards. He is also the only player in NFL history to have a kickoff return for a touchdown with five different teams.

Community Service: Always having a heart for community service, Allen formed the Healthy Kids Klub (HKK) in 2003 and helped begin the fight to eradicate childhood obesity across America. He helped begin the push for youth to fight for better school lunches and to have recess placed back in school. Within the first five years, HKK helped pass out over 1500 backpacks to children filled with program and school supplies, a HKK work out CD and healthy recipes for easily prepared food. The program was implemented in Atlanta, San Francisco, Phoenix, New York, Los Angeles, Albuquerque, Oakland, Dallas and New Orleans.

Soon after Hurricane Katrina, a group of volunteers lead by HKK and Ushers New Look Foundation went to New Orleans to help revitalize an entire neighborhood block. This was one of the beginning rebuilding factors for those affected by the hurricane to move back into their homes and neighborhoods.

Part of its nationwide expansion, HKK developed exercise programs with 33 professional athletes (Professional Athletes Council) that were implemented into over 100 schools across the country and those attending MLB San Diego Padres, NBA Dallas Mavericks and the Atlanta Falcons games.

Today you can see the program implemented within the NFL as “NFL Play 60” and with the Atlanta Falcons as “Falcon Fitness Zones”.

Post NFL: Retiring from the NFL in 2009, he joined Cocke Finkelstein, Inc. (2010-2022), an asset management group as a principle partner. Based in Atlanta, the company specializes in apartment acquisitions and asset management of properties for their investors across the country. Recently the company, merged with RPM Living and currently manages or owns over 100,000 apartment units or over 192 complexes.

2013 was a huge year for Allen. In that year he first became the Executive Director of CF Cares, Inc. (2013-2022). CF Cares’ mission is to help revitalize low-income neighborhoods. CF Cares is the non-profit arm of Cocke Finkelstein, Inc. The program helps low to moderate-income families have the opportunity to fulfill the American dream of owning a home. A partnership with Bank of America and Warrick Dunn Charities formed to renovate thirty asset-donated homes. The mission was to sell the homes at a discounted rate to police officers, firemen and women and veterans. The program also donated

ten percent of the homes mortgage free to the wounded warriors programs and other programs for people of service.

Also in 2013, he became the Chief Executive Officer of Capital Contracting Services (CapCon).  Capital Contracting Services is a full-service, insured and bonded general contracting company with over 4 decades of professional experience. The management team and skilled workforce have provided superior results for commercial and industrial projects in 15 states. Its focus is mainly residential and multi-unit projects.

To handle commercial projects for the government and Department of Transportation, The Rossum Group (TRG), a commercial construction company was formed later during the later portion of 2013. TRG specializes in major projects such as but not limited to: water treatment plants, libraries and multi level parking garages.

In 2016, Allen formed a nationally recognized USA Track and Field non-profit organization called ATL Zoom Athletics (Atl Zoom). The select team of 9 to18 year old athletes travel across the country to display their talents in track and field. So far, they have been crowned National Champion 83 times and have set numerous National records. As of today, 86 athletes have received over $20 million dollars of scholarships to colleges and universities. To make sure philanthropy was instilled in the club, an athlete lead non-profit called “Zoomin-Into Action” was created. The athlete lead non-profit, focused on the need to assist the homeless in their daily struggles. To date, Atl Zoom has served over 2300 homeless men and women in the Atlanta area and graduated 100% of its seniors.

Awards received for community service and Board positions:

• Boy and Girls Club Hometown Hero 2005
• San Francisco 49ers Community Relations Service Award 2008
• National Fatherhood Initiative Award “Father of the Year” recipient for the NFL 2005 Charity Boards
• CF Cares, (CEO and Board Member 2013-2019)—helps revitalize low to moderate income neighborhoods
• Warrick Dunn Charities (Board Member 2011-2020)—helps single parent families become home owners (Over 155 new homes delivered)
• SOARD (Sunshine on a Rainy Day) (Board Member 2017)-creates dream room makeovers for children with long-term illnesses.
• Ushers New Look- (one of the founding members and consistent supporter 2004-present)- helps kids learn the behind the scenes of the entertainment business

Among his sports accomplishments on the NCAA and NFL level:

• -Set a NCAA record for touchdowns with 9 while at Notre Dame;
• -Voted Notre Dame Football Captain as a senior in 1997;
• -2 time NCAA Indoor Track and Field All-American 1995 and 1997
• -NCAA Football All-American 1997
• -1997 Returner of the Year
• -Set an NFL record for return yards in 2005 and tied an NFL record for longest touchdown;
• -The Most Valuable Player on his respective NFL teams 4 times during his career and was named captain 5 times during his NFL career;
• -Winner of the NFL’s fastest man competition in Hawaii in 2005;
• - Father of the Year in 2005 for the NFL.
• -Completed The Wharton School of Business and Kellogg School of Management Programs while playing in the NFL;

In his free time, Allen enjoys spending time with his family, wife Angela and his four daughters and overseeing their family holdings company.

HENRY PRIEST

VP, Business Development

Timely NIL

Henry Priest is a great example of how student-athletes can succeed in sports and leverage their skillset to create opportunities beyond athletic competition. Growing up in the East Los Angeles community, his parents supported him and kept him active in many community programs. He participated in many youth sports, including soccer, baseball, football, karate, judo, and more. In his junior year in high school, he was encouraged by his peers to join the wrestling team. After wrestling for only two years, he developed his skills to become one of the top athletes in the community. In his senior year, he won many wrestling tournaments and was ranked in the top 8 in California, one of the most challenging wrestling states in the country. Upon graduation, he did not plan to attend college. To his surprise, he was awarded a $300.00 scholarship by his coaches, who encouraged him to continue his education. In honor of his coaches, he continued his education and eventually became a high school teacher and wrestling coach.

He has coached many championship teams, individual wrestling champions, state champions, and All-Americans. Eventually, his mentors encouraged him to discover more significant ways to give back to the community. Inspired by his coaches and mentors, he accessed many resources and allocated over $50,000.00 in scholarships to student-athletes in the East Los Angeles community. In 1999, he was named LA Times Wrestling Coach of the Year.

In 1988 Henry was wrestling in college when his college coach received a phone call from Hollywood. There was a new movie being produced that needed high school wrestlers. Without any professional training or acting experience, Henry and his teammates auditioned to be in the movie, hoping that their wrestling skills would be enough to secure a part. Well, it worked, and six months later, he began his career in entertainment when he was featured in his first acting role as a high school wrestler in the Walt Disney movie titled "Spooner." This project changed his life, and for more than 30 years, Mr. Priest has served the entertainment industry as an actor, casting director, talent agent, and producer of film, television, and live events.

Early in his career, Henry produced many live, mixed-martial arts events when the sport was in its infancy. His company, Modern Gladiator Productions, produced many live competitions at some of the best locations in Los Angeles (including Battle at the Beach), where they placed an octagon on the sand at Venice Beach, California. Many of today's UFC legends fought and attended his events to establish their record in hopes of making it in the UFC. In addition, he produced training seminars with many UFC competitors, including Tito Ortiz, Frank Shamrock, Marco Ruas, Ken Shamrock, Pedro Rizzo, Bas Rutton, Guy Metzger, Joe Charles, UFC referee Larry Landless, and many more.

Over the years, Henry has established himself as the go-to person to produce scenes that require wrestling. He has written, directed, choreographed, and cast wrestling scenes in international and national commercials for companies such as Nike, Adidas, SBC Global, and others. Henry recently served as a wrestling consultant to a World Wrestling Entertainment (WWE) event titled "Legendary" starring Devon Grey (Dexter), Danny Glover, Academy Award nominee Patricia Clarkson, John Cena (WWE), and Tyler Poser (Teenwolf). Recently, Henry co-produced the wrestling Documentary titled "Veritas."

Mr. Priest served as Executive Producer of the 44th Annual NWCA All-Star Wrestling Match. The event was broadcast in 40 million homes on the Big Ten Network and featured some of the nation's top wrestlers as well as mixed martial arts legends Mark Munoz, Yuria Faber, Randy Couture, Rampage Jackson, actors Billy Baldwin, and Nate Parker. Henry's most recent feature film project, titled "Beyond the Mat," stars Sara Fletcher (Maxim Magazine), Mark Hapka (Ghost Whisperers), John Wynn (CD USA) and features Ken Shamrock (UFC Hall of Fame member and World Wrestling Entertainment) and Kurt Angle (US Olympic Wrestling Champion and WWE Superstar). The film is edited by Academy Award winner Scott Conrad (Rocky), with former Paramount Pictures senior marketing executive Susan Wrenn spearheading the marketing team. The project has received endorsement and support from USA Wrestling (the governing body of the US Olympic Wrestling Team), the National High School Coaches Association, the National Wrestling Coaches Association, Beat the Streets, the Children's Age Group Wrestling Association, and many more media outlets supporting the sport.

As a casting director, Henry cast international commercials for Nike, California Produce, Adidas, and America Online. Most recently, he cast a feature film starring the legendary rapper Melow Man Ace and Jesse Garcia titled "Rhythm and Honey" by Lions Gate Entertainment. Recently, Mr. Priest was brought on board the 310 Model and Talent agency to develop a diversity division and spearhead the sports division to provide the opportunity for athletes to participate in commercials and feature films. Throughout his career, Mr. Priest has introduced over 100 athletes to the film and TV community.

Mr. Priest's work has been showcased all over the world, including some of the most prestigious film festivals such as Festival De Cannes in France, Tribeca Film Festival, New York, AFI Fest in Hollywood, and in over 50 film festivals worldwide and across major television networks.

Mr. Priest serves as the Executive Producer of Production for the National High School Coaches Association. In that capacity, he is looking to develop sports-related film and television projects that represent stories from our student-athletes across the country. He has also served as a motivational speaker for the NHSCA, traveling across the country and presenting leadership workshops for athletes and coaches.

Henry continually reaches out to serve his community and to provide resources for others to prosper and learn. As an advocate for independent artists and filmmakers of color, he is the Founder of the Nosotros American Latino Film Festival. He produced the Future Estrellas Young Latino Performers Conference, presented by Walt Disney. Mr. Priest is the Founder of the Downtown Los Angeles Film Festival, an event that has showcased over 3,000 films since its' inception in 2008. Each year the event hosts between 15,000 – 30,000 guests. As the Founder of the festival, Mr. Priest has secured over 300 sponsorships with some of the biggest brands and local businesses.

Over the years, Mr. Priest has established many relationships with studio executives, distribution companies, and talent in front and behind the camera. He also serves on the board of the Silver Lake Film Festival, the Screen Actors Guilds Ethnic Employment Opportunities Committee, and the Stunt Performers of Color Committee. He is also a member of the National Association of Latino Independent Producers and serves on a committee for State Senator Ron Calderon to create tax incentives to help productions in California. In addition, he served on the Entertainment Committee for Assemblymen Mike Davis. Mr. Priest is a graduate of Whittier College and serves on the Alumni Board of Directors of his Alma Mater.